Why Join Prudential PenFed Realty

The real estate business is more challenging now than ever, and so is the requirement on real estate companies to demonstrate "value add" to its sales professionals. Some companies have responded by taking the easier road by doing less and less and paying a higher split to its sales professionals. Has this really made the sales associate's job easier and helped them be more productive? For most it has not. Even worse, many of these companies nickel and dime the sales professionals for every fee imaginable eroding the idea that they are paying a better split.

On the other hand, Prudential PenFed Realty is committed to providing the best of both worlds to our sales professionals. We have combined a highly competitive commission plan that allows our sales professionals to make up to 90% of the commission with management, training, marketing, technology, business development, and PCR Home Services support for all of its sales.

See how the other companies compare:	Prudential PenFed Realty	Company X
Locally Owned and Operated		________
National Brand with 98% awareness		________
TeamBuilder Bonuses for Helping the Company Grow		________
1,000s of Sales Leads from Business Development Department		________
First class office facilities and sales professional workspace		________
Full Time Non-competing Managers committed to your success		________
Comprehensive Ongoing Sales Professional Training Programs		________
Sales Professional Services (Annual Fee)	Prudential PenFed Realty	Company X
50% Company Paid Sphere of Influence Mail Program		________
Just Listed Mailing Program		________
Just Sold Mailing Program		________
Color Listing Brochures		________
Color House Business Cards		________
Customized Listing Presentations		________
Customized Buyer Presentations		________
High Speed Color Copies		________
Post Yard Sign Installation		________
Wireless Office Internet Connectivity		________
Sales Professional Websites		________
Web Based Contact Management		________
My 24/7 HomeWatch Email System		________
My 24/7 HomeWatch Summary Email System		________
Ecard Mailing System		________
Long Distance Calls		________
Scan to Email Service		________
Online Contracts and Forms		________
Legal Services (Annual Fee)	Prudential PenFed Realty	Company X
$2,000,000 Errors and Omissions Coverage		________
Full Time In-house legal counsel		________
"One Stop Shopping" through PCR Home Services	Prudential PenFed Realty	Company X
Mortgage Services		________
Inspection Services		________
Settlement Services		________
Warranty Services		________
Real Estate Exchange Services		________
Property Management Services		________
Resort Management Services		________
Commercial Services		________
Alternative Sales Services		________
Moving Services		________
PCR Home Connections		________